Every day, we tell a million New Yorkers where to go

As days first light breaks, we greet the hordes of highly vocal commuters pushing their way towards New York City with a shocking gesture "Express Lanes Open". It's very satisfying, believe us. And better still, with our reversible lane systems, fiber optic changeable word message signs and toll booth traffic control signals, we're able to tell more and more commuter crossing the George Washington and Manhattan bridges, and the Lincoln Midtown and Holland tunnels, exactly where to go. To provide the most appropriate solution to your communication problem,we examine it from a number of angles. We take into consideration the visibility requirements, maintenance frequency, energy efficiency and of course, the bottom line. In most instances, fiber optics provide the best answer. Because 100 percent of the illumination source is focused on the message, fiber optics provide maximum visibility. In fact, fiber optics deliver the concentrated power necessary to cut through heavy weather with virtual information, such as runway traffic control. And because the light source is focused, it results in substantually more efficient use of energy.

While installation is not generally a factor in determining illumination technology, maintenance is very much a consideration. Unlike incandescent lamps, fiber optic signals use halogen cycle lamps that are self-cleaning and do not blacken with age. They are better equiped to withstand urban vandalism and require virtualy no maintenance. Fiber optics represent the cutting edge of sign and signal technology. And that's what you'd expect from the pioneer in the business.