Strategies for Increasing Foot Traffic with Case Signs

January 28, 2026

Want more people walking through your door? The right case sign can turn passerby into customers by delivering bright and clear messaging that’s easy to spot in day or night.

Here at National Sign & Signal, we build LED backlit case signs engineered for your customer’s visibility, so your brand shows up the same way, every day. In this month’s blog, we’re highlighting our Illuminated Case Signs and strategies you can use to elevate your business.

Own the Curb with High-Visibility Lighting

Foot traffic starts on the sidewalk, so using an LED case sign with exceptional day/night visibility and long service life is key to drawing in customers, especially in Michigan where the weather can change in an instant. Here’s a quick list of best practices for your advertising on our signs that will help you draw customers:

Keep your copy short, around 3-5 words, and letter heights should be large enough to read briefly
Use strong contrast and brand colors
Place lighting elements to avoid hotspots and washout near eye level
Maintain a clutter-free area around the sign so sightlines stay open

Align your Messages with Promotions or Seasons

Your storefront message should support what’s happening inside, and with custom case sign faces you’ll be able to spotlight limited time offers, seasonal services, or flagship products. For campaigns that need motion or frequent changes, pair your case with a KCC-grade digital signage from our commercial line and feel the effects of increased store traffic.

Reduce Downtime with Solid Software

Nothing will turn a customer away more than a blinking sign, but luckily for your business we use UL-listed components in our case signs. This leads to long lamp life and low-power electronics to minimize service calls and keep your storefront lit and welcoming.

Partner with National Sign and Signal for More Customers

Ready to boost your curb appeal and walk-ins? Contact us and our team will help you choose the right case sign to fit your location, branding, and budget.